Plarium wins prestigious Clio Entertainment Award

The company received the award for one of the standout trailers of 2025, RAID: Alice's Adventure (Queenslayer), placing it alongside the world’s leading film and entertainment giants.

Plarium just received the international Clio Entertainment Award, one of the most prestigious honors in global advertising and entertainment marketing. The company earned the Silver Award for its bold reinterpretation of Lewis Carroll’s magical world of Alice’s Adventures in Wonderland within Plarium’s dark fantasy RPG, RAID: Shadow Legends, as part of the crossover executed earlier this year.

The Clio Entertainment Awards have been presented since 1971 and are dedicated to celebrating global excellence in the advertising and marketing of entertainment content, from films and series to video games and music. The award is considered a global recognition of creativity, innovation, and cultural impact. Each year, winners are selected by a leading panel of creative-industry judges across multiple categories. Past award recipients include Netflix for its Stranger Things campaign, Warner Bros. for Barbie, and Disney and Marvel for Avengers: Endgame, among others.

Plarium’s win positions the company alongside global entertainment leaders and highlights the growing contribution of the gaming sector to the international creative landscape.

In the dark and imaginative RAID: Alice's Adventure (Queenslayer) trailer, viewers are taken on a powerful visual journey as Alice falls into a new, dangerous, and twisted version of Wonderland. Lewis Carroll’s story takes a dramatic turn: Alice is no longer a curious girl but a fearless warrior. Familiar characters appear as battle-ready, distorted versions of themselves: the Mad Hatter becomes a lethal fighter, the Queen of Hearts rules with an iron hand, and the Cheshire Cat transforms into a predatory creature with a razor-edged grin.

The trailer blends fantasy with brutality, childhood wonder with a sense of survival. Dynamic editing, vivid color design, and the contrast between Wonderland’s whimsy and RAID’s dark universe create a striking cinematic experience. Iconic references like the tea party and the chessboard are reimagined as battle and combat scenes, bridging classic literature with modern gaming.