The first forums were held in Ancient Rome and consisted of city residents gathering in the central square to discuss and debate current issues. Even now, 2,000 years later, the essential purpose of the forum has remained unchanged. The difference is that in the 21st century we no longer need to go anywhere in order to exchange ideas or debate issues – all we have to do is connect to the internet and find the relevant forum for whatever it is that we want to discuss. As you likely well know, forums and the gaming industry go together like mashed potatoes and gravy. If a player is having trouble performing a difficult in-game task or finding an item, he or she is very likely to turn to a forum for help. This makes forums an excellent tool for companies to effectively communicate with their players. The simple truth though is that many community managers do not understand how to utilize forums effectively. This article will seek to highlight the importance of forums from the community manager’s point of view and talk about strategies that you can employ to increase player engagement and get YOUR message across.
FORUM OBJECTIVES
Players aren’t all alike. As a player yourself, you’re likely to already know this. Get to know your audience in order to discover the multiple types of players that exist. You can call these types of players by whatever name you like, but for our purposes we’re dividing them into the following five types:
Each forum contains some truly unique characters. The trick is in recognizing the roles that these characters should play in your forum. One of the first things you’ll want to do is find players you can rely on to moderate. Good moderators can best be found from loyal players. They are committed to your game and ideally know it inside and out. Rebels can also serve in this position (more on the reasons why later).
Remember: you need to always keep up communication with your players. Community managers don’t need to always stick to the script when it comes to this kind of communication either. Don’t be afraid to delve into other topics, like a player’s other hobbies for instance, but always keep a bit of distance. You don’t want a player to confuse you for their best friend as your role is to help facilitate friendly discussion. Maintaining this middle ground will earn you the respect of the players in your community.
The community manager has to be seen by players not only as an adviser, friend, and diplomat, but also as a trustworthy representative of the company. A community manager who consistently takes the side of players isn’t playing the role that they’re supposed to, which is to act as an intermediary of sorts between the company and the community. If a community manager is directed to a problem, their job is to find out who can fix it or inform the company about it so that they can assign somebody to do just that.
Our next type of player, Rebels, could be further divided into several subtypes and require special attention. It’s important not to ignore them or give them too much attention as this will only strengthen their resolve and their desire to try to turn public opinion against you and possibly the company as a whole. Now then we’ll take a look at some of the different types of rebels that you’re likely to find in your community.
Natural Rebels often love to argue and relish the opportunity to be the center of attention. They’re not necessarily game experts but often position themselves as such. Conflicts between them and other players are likely to break out over any given issue. With these players, it’s crucial that you behave calmly and act according to the rules of the forum. Don’t speak badly about these or any players, even if they lash out at you for some reason.
Next we have Expert Rebels. These are respected people from your community who have achieved some success in the game and as a result consider themselves more knowledgeable than others. However, it is important to always stay above the fray. Ensure that all players operate according to the rules of the forum and that there is no verbal harassment taking place.
There are also Rebels by Conviction. Most rebels of this type appear when the company makes a decision that is contrary to the wishes of a group of players. They enter into a dialogue with the forum administration, trying to find a compromise. If a compromise is not reached, they may try to turn the community against the company. These rebels often enjoy a certain level of prestige within the community, and could influence others to rebel as well. The key to dealing with these players is honesty. Tell them why that particular change that they dislike so much was made and try to reason with them by communicating the company’s position. If there is a petition with demands, try to read it and give a detailed response. After the company releases an official response, continue to engage in a dialogue with the players.
Do not abuse your power. You should only ban someone when all other options have been exhausted. It’s also important to remember to notify the offending player about which rules he or she violated.
Creative players are active in the game, the community, and in various informal groups. They prefer to operate with facts and expect detailed, fact-based answers. They ask questions only when they have exhausted other options. Be sure to give detailed responses to these users – nothing that doesn’t pertain to the immediate question or questions asked.
Experts are familiar with the game and are always interested in updates and the slightest changes in game mechanics. They do calculations, develop strategies, and love to teach others. As a result, they tend to occupy the top positions in their clans. Reputation is very important to these players, so even if they are wrong about something it is important to be sensitive when dealing with them. As always, it is important to carefully consider each sentence of their question or comment to ensure that you don’t miss anything.
Silent players make up the largest category of community members. These types of players pay attention to everything going on in the forum. They even pay attention to the posts that they didn’t write, noting replies from the community manager and other players. This just goes to show that even if you think you’re just replying to the author of the original post, you’re not – you’re replying to the entire community. So consider your answers and tone carefully – everything you post is public and can be read by anyone, so assume it will be read by everyone!
What should you do if players threaten a boycott?
The reasons for a boycott can be an assortment of different things, including the following:
Boycotts are very often tests of strength. Only in critical situations will you see which moderators have the strength to weather boycotts and which give in easily. Don’t forget that rebels remain loyal fans of your game. Don’t make the mistake of singling them out as enemies.
Above all else, love your players and always treat them with respect. The ability to remain calm and composed in difficult situations is paramount. This is what makes a good community manager.
Vincent Van Gogh once said that “The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore.”
Thanks for reading!