Mobile User Acquisition Manager
MarketingHerzliya

The Marketing Department is the fastest growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative.

Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

About the Position

This role owns budget and performance for multiple acquisition channels. A seasoned performance marketer with experience of growing and managing mobile user acquisition on scale. All the following should make a lot of sense to you: KPI, ROI, CPI, LTV, ASO, ARPU, FTD, DSP, CVR, SEM, AEO, CPE.

Responsibilities:

  • Manage user acquisition marketing campaigns on a variety of mobile ad networks to directly drive results
  • Analyze key performance indicators for continuous optimization of paid acquisition and retargeting efforts across all platforms to achieve volume, quality and ROI goals
  • Monitor user-acquisition KPIs, provide performance reports for all major metrics
  • Build and maintain strategic relationships with key acquisition partners
  • Develop new insights and process improvements for internal user acquisition management, analysis, and reporting

Requirements:

  • 3+ years performance marketing experience (mobile specifically)
  • Heavy mobile marketing, growth, and user acquisition experience
  • Deep understanding with hands-on experience of mobile ecosystem, SEM, Social and Ad networks, including tracking tools, attribution, technical integrations and best practices
  • Exceptional data analytics skills and experience working in a metrics-driven environment
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
  • Excellent communication skills in English, both verbal and written
  • Strong analytical skills
  • Critical thinking
  • Curious mind
  • BA/BS in math, finance, economics, or another quantitative field
  • Experience in mobile gaming

Contact us today if you want:

  • A chance to participate in the creation of exciting projects – our games are played by millions!
  • An amazing team of young, capable, like-minded peers and a “work hard, play hard” attitude
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What's next?

Send us your resume
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Found the perfect job for you? Excellent. Send us your Resume, make sure to include examples of your published work and links to your portfolio on ArtStation, if applicable.
Test task
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Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
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This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
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After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
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In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
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Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
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You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
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We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.