ASO Manager
MarketingHerzliya

Develop ASO strategy for existing and upcoming titles in Google Play and App Store, optimize and improve conversion rates.  Support Organic downloads and UA conversion.

Responsibilities:

  • Analyze performance on the major platforms 
  • Define the keyword strategy
  • Design AB tests concepts
  • Lead the production of new assets for store pages
  • Analyze the key performance indicators and impact on Organic traffic after implementation
  • Monitor the latest trends in industry and competitors activity
  • Develop new insights and process improvements for internal user acquisition management, analysis, and reporting
  • Support soft launches of new products 

Requirements:

  • ASO experience 
  • 1+ years of mobile performance marketing experience 
  • Deep understanding with hands-on experience of the mobile ecosystem
  • Data analytics skills and experience working in a metrics-driven environment
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
  • Excellent communication skills in English, both verbal and written

Qualities:

  • Strong analytical skills, critical thinking, and a curious mind
  • Highly technical/tech-savvy
  • Self-driven, Passion for problem-solving
  • Quick learner, ability to self-learning
  • High degree of organization
  • Ownership mentality, can-do approach
  • Ability to lead a project
  • Being a gamer
  • Experience in mobile gaming
  • BA/BS in math, finance, economics, marketing or other quantitative field
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What's next?

Send us your resume
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Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
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Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
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This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
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After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
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In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
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Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
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You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
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We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.