Privacy Notice for the Survey and Research Participation

Published: May 21, 2025

Last updated: October 30, 2025

Plarium Global Ltd.

This Privacy Notice (“Notice”) explains how Plarium Global Ltd. ("Plarium", "we", "us", or "our") collects, uses, and protects your personal information when you participate in our market research activities, including surveys and research sessions (“Research”). It also describes your rights under applicable data protection laws.

This Notice applies only to personal information collected for Research purposes. For our general privacy practices, please visit our Privacy and Cookie Policy.

1. Information We Collect

During the Survey

We may collect all or some of the following categories of personal information directly from you, depending on your interaction with us.

• Identifiers: Name, surname, email address, game identifiers, and phone number.

• Demographic Data: City of residence, place of birth, and languages spoken.

• Device Information: Brand and model of your mobile device.

• Behavioral Data: Gaming habits and preferences as described in your survey responses.

• Age Category: We may ask you to indicate age-brackets for research purposes only. This data is anonymized and retained in aggregated form only.
  

During Research Participation (if selected)

If you are selected for further participation, we collect additional data including:

• Audio and Video Recordings: Of you playing games and responding to interview questions.

• Interview Content: Your verbal and written responses to the Research.

• AI Interview Processing:
  Where applicable, part or all of the interview may be conducted through an AI-powered chatbot. In such cases, the questions will be presented, and your responses will be analyzed and transcribed by the AI system in real time. These tools do not perform biometric identification (e.g., speaker recognition) and your recordings will not be used to train unrelated models.

If you have any concerns or wish to submit a complaint regarding your interaction with the AI system, please contact us at [email protected].

2. How We Use Your Information

We use your personal information for the following purposes:

• To document your participation in the Research using the answers and statements you provide.

• To contact you in case you are selected for further Research participation.

• To document and analyze your participation in the Research using your answers, interview content, and recorded audio/video.

• To internally extract and analyze video and audio materials to generate research insights, understand user behavior, and support product development.

• To evaluate your responses (verbal and written) and determine your eligibility for participation in further Research.

• To share the results of such evaluations with relevant internal teams and collaborators.
  

If your participation includes an AI-conducted interview, your audio input and transcriptions will be processed by the AI system solely for conducting the Research, analyzing responses, and supporting the selection or review of participants. We may use de-identified interactions with the AI bot to improve our services and for future research purposes. Recordings may be reviewed by authorized researchers for quality control and internal analysis.

3. Legal Basis for Processing

Under the GDPR and similar data protection laws, we are required to rely on a valid legal basis for each use of your personal information. The table below outlines the specific purposes, types of data involved, and the applicable legal basis:

4. Who Do We Share Your Personal Information With?

We may share your personal information:

• With other companies in the Plarium group and with the group that owns Plarium, for internal analysis and product development only;

• With approved third-party service providers who support the Research (e.g., transcription vendors, interview platforms, survey platforms, and AI powered interview systems);

• With collaborators and research partners (as applicable and subject to appropriate safeguards);

• With regulators or authorities if legally required;

• In the context of a corporate restructuring, merger, or acquisition.
  
  

5. International Data Transfers

Your personal information may be transferred outside the EEA/UK (e.g., to the United States). These transfers will be safeguarded by standard contractual clauses or other appropriate mechanisms. More details can be found in our main Privacy and Cookie Policy.

6. Data Security

We implement organizational and technical security measures to protect your data against loss, misuse, unauthorized access, disclosure, or destruction. Details are available in our general privacy documentation.

7. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this Notice, including:

• Duration of the Survey and Research phases;

• Development, testing, and refinement of related products and services;

• Statutory obligations or limitation periods for legal claims.

• For age category responses: identifiable information is deleted immediately post collection, only anonymized aggregated data is retained.
  

8. Your Rights

Under data privacy laws, you may have the right to:

• Access your personal information;

• Correct or delete your data;

• Restrict or object to processing;

• Withdraw your consent at any time (where processing is based on consent);

• Request data portability.

To exercise your rights, please contact us via the details below or refer to our full Privacy and Cookie Policy.

9. Children Under 16

This Survey and the Research are not directed at or intended for children under 16. We do not knowingly collect or process data from individuals below this age threshold.

Where age brackets are collected, we anonymize responses immediately and do not link them to individuals.

10. Contact Us

If you have any questions about this Notice or your rights under data protection laws, please contact:

Email: [email protected]
Postal Address:
Plarium Global Ltd.
2 Abba Eban Blvd.
Herzliya, Israel 4672526