User Acquisition Manager - Google

MarketingHerzliya

The Marketing Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

As a part of our Google UA team, you will be responsible for large PPC accounts. You will be expected to be hands-on of large-scale advertising budgets - to develop campaign strategy, conduct A/B tests, reporting and analyzing your activities, conduct market, and competitors research, as well as being creative.

Job responsibilities:

Setting, optimizing and scaling Google Ads mobile campaigns (UAC) in order to achieve KPIs
Analyze performance based on ROI and engagement to drive actionable insights
Provide creative suggestions and ad ideas
Run ongoing creative testing on different activity parameters
Generate weekly and monthly performance reports for all major metrics, goals and KPI's
Stay on top of technology and best practice
Develop a strong understanding of the gaming industry, competition and marketing ecosystem

Professional requirements:

2+ year experience in Google Mobile Ads – Must
Proven knowledge in other PPC platforms – an advantage
Gaming industry experience – an advantage
Hands-on management of large-scale ($50K+) advertising budgets
Strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas)
Data-Driven mentality and Creative Capabilities.
Experience in ASO - an advantage
High motivation and fast learner
Self-motivated, reliable and responsible
Team player and a great communicator
Ability to handle fast-paced environments with effective time-management skills
Must be able to prioritize and meet deadlines
Fluent English – both verbal and written

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What's next?

Send us your resume

Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.

Test task

Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.

Professional Interview

This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.

Meeting with HR

After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.

Meeting with the VP / CEO

In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.

Ready to start

Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.

First day at work

You're ready to begin life at Plarium. Welcome, friend.

Keeping in touch

We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.