User Acquisition Manager - Facebook
MarketingHerzliya

The Marketing PC Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Our goal is to optimize our campaigns with the most effective combination of graphics, text. and reach to make sure that our games reach those unique individuals who would enjoy them the most.

As a part of our PPC UA team, you will Lead Facebook high scale activity. You will be expected to develop account strategy, conduct A/B tests, reporting and analyzing your activities, conduct market, and competitor research, as well as being creative. 

Job responsibilities:

  • Setting, optimizing, and scaling Facebook campaigns in order to achieve KPIs
  • Analyze performance based on ROI and engagement to drive actionable insights
  • Introduce new digital marketing concepts, that shows a deep understanding of the entire user journey
  • Provide suggestions for creatives
  • Generate weekly and monthly performance reports for all major metrics, goals, and KPI's
  • Stay on top of technology and best practices
  • Develop a strong understanding of the gaming industry, competition, and marketing ecosystem

Professional requirements:

  • 3+ year experience in Facebook Ads – Must
  • Experienced in desktop FB ads – an advantage
  • Gaming industry experience – an advantage
  • Proven experience in Google Analytics and other PPC platforms an advantage
  • Hands-on management of large-scale ($100K+) advertising budgets
  • Strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas)
  • Data-Driven mentality and Creative Capabilities
  • High motivation and fast learner
  • Self-motivated, reliable, and responsible
  • Team player and a great communicator
  • Ability to handle fast-paced environments with effective time-management skills
  • Must be able to prioritize and meet deadlines
  • Fluent English – both verbal and written
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What's next?

Send us your CV
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Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
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Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
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This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
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After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
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In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
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Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
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You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
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We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.