The Marketing Department is the fastest growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impact creative.
Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.
You will be expected to be Hands-on of large-scale advertising budgets - to develop campaign strategy, conduct A/B tests, reporting and analyzing your activities, conduct market and competitors research, as well as being creative. The role demands monitoring and optimization on your tasks in real time.
Setting, optimizing and scaling social media channels campaigns in order to achieve company's goals
Analyze performance based on ROI and engagement to drive actionable insights
Identifying trends on real-time and take actions accordingly
Stay on top of technology and best practice
Implementing innovative management techniques to maximize campaign performance
Generate weekly and monthly performance reports for all major metrics, goals and KPIs
Provide creative copy suggestions and graphical ad ideas
Run on-going A/B Testing on different activity parameters
Develop a strong understanding of the gaming industry, competition and marketing ecosystem
1+ years’ experience in social media user acquisition management (Facebook/TikTok/Snapchat) - Must
Gaming industry experience – Advantage
Mobile marketing experience – Must
Hands-on management of large-scale ($100K+) advertising budgets
Excellent analytical skills – Analyzing complex data sets and extracting actionable insights.
Strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
Improve and optimize creatives performance, bringing new initiatives and testing strategies
High motivation and fast learner
Ability to handle fast-paced environments with effective time-management skills.
Fluent English – both verbal and written
Your wellbeing: Flexible, hybrid work experience with talented professionals. Also, high work life balance derived from our people-oriented approach
Your health: top notch health insurance to employees and immediate family. Furthermore, gym membership or a variety or workout options.
Your future: personal and professional tools to assist with your development and journey.
Your contribution: A variety of social and charitable initiatives, that we take pride in.
And if that wasn't enough a fully and over the top stocked kitchen that will make any supermarket envious……