Online Media Manager

MarketingHerzliya

Plarium is one of the world’s fastest-growing developers of browser and mobile games with more than 12 million monthly active users and is Facebook’s first largest hardcore games developer.
Established in 2009, the company employs over 1300 individuals across its global oﬃces and animation studios in Israel, US

The Marketing Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics!

Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative. Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

The Online Media Manager will work with the marketing community and clients to develop unique and strategically appropriate media approaches, including the exploration of venues. The successful candidate has a significant track record generating leads and conversions for international online CPM, CPC and CPA media campaigns.

The Online Media Manager will manage and optimize all aspects of campaigns and deals through established new networks, implement initiatives that enhance media productivity, create new growth opportunities and increase ROI.

The Online Media Manager needs to create and maintain constant communications with partners and motivate them to provide maximum exposure and revenue.

Responsibilities

Acquire new marketing partners, research new channels and creatively develop new marketing opportunities
Develop, realize and manage international performance marketing campaigns
Provide independent operational support and counsel to our international marketing partners (for example: games portal, affiliate networks and agencies)
Define native advertising PPC strategy, manage campaigns, and optimize the activities on native advertising platforms.
Reporting, billing and monitoring of performance campaigns

Professional requirements

Minimum 2+ years as a media buyer/ affiliate manager/PPC Manager - a must
Fluent English - written and spoken - a must, Mother tongue - Significant advantage
Other language - an advantage
Proven, measurable results in developing and growing an internal affiliate portfolio.
Advanced knowledge and understanding of performance metrics, i.e. CTR, CVR, CPA, ROI and other KPIs
Knowledge and understanding of affiliate tracking methods, tagging and sale attribution
Strong organizational, analytical, presentation and problem solving skills
Profound knowledge of Excel and other MS-Office Products.
Passion for online games
Ability to take on multiple projects at the same time
Must possess strong knowledge of the affiliate marketing industry
Proven knowledge in Adwords/Facebook PPC, Native advertising - an advantage
MA degree – an advantage

Personal requirements

Passion for internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
Team player – Work as a team and influence others.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Proficiency in MS Excel, PowerPoint, and Word.
English: mother tongue level.

Other vacancies

Google UA expert

Marketing - Herzliya, Israel

ASO Manager

Marketing - Herzliya, Israel

User Acquisition Manager - Google

Marketing - Herzliya, Israel

Senior SEO

Marketing - Herzliya, Israel

Data Analyst

Game Design & Analytics - Kharkiv, Ukraine

What's next?

Send us your resume

Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.

Test task

Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.

Professional Interview

This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.

Meeting with HR

After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.

Meeting with the VP / CEO

In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.

Ready to start

Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.

First day at work

You're ready to begin life at Plarium. Welcome, friend.

Keeping in touch

We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.