Mobile UA Team Lead

The Marketing Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics!

Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative. Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

Join our winning team and lead the user acquisition team. The successful candidate will take ownership of high-scale user acquisition activity and lead the team to achieve marketing KPIs.

Job responsibilities:

  • Manage a team of user acquisition managers in a variety of mobile ad networks and platforms
  • Set clear team goals, supervise
  • Delegate tasks and set deadlines
  • Oversee day-to-day operation
  • Monitor team performance and report on metrics
  • Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals
  • Build and maintain strategic relationships with key marketing partners
  • Develop new insights and process improvements for user acquisition management, analysis, and reporting
  • Motivate team members, create an inspiring team environment with an open communication culture
  • Discover training needs and provide coaching
  • Keeps management updated on team performance


  • 3+ years of hands-on performance marketing/user acquisition experience in the mobile space
  • 2+ years in a management role
  • Tech Savvy, heavy mobile marketing, growth, and user acquisition experience
  • Deep understanding and hands-on experience of the mobile ecosystem, SEM, Social and Ad networks, including tracking tools, technical integrations, and best practices
  • Demonstrated critical strategic thinking and problem-solving abilities
  • Exceptional data analytics skills and experience working in a metrics-driven environment
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation), reporting and presentation skills
  • Excellent communication skills in English, both verbal and written


  • Ownership mentality Leadership
  • Excellent organizational skills
  • Strong analytical skills, critical thinking, and a curious mind
  • Highly technical Self-driven
  • Passion for problem-solving
  • Bonus Points BA/BS in math, finance, economics, or another quantitative field
  • Experience in mobile gaming
  • Excellent communication and leadership skills
  • Decision-making skills
  • Being a gamer
Other vacancies
Facebook UA expert
Marketing - Herzliya, Israel
Google UA expert
Marketing - Herzliya, Israel
User Acquisition Manager - Google
Marketing - Herzliya, Israel
Facebook UA
Marketing - Herzliya, Israel
SEO Account Manager
Marketing - Herzliya, Israel

What's next?

Send us your resume
Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.