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Mobile UA manager - ASIA
Marketing Mobile DepartmentHerzliya

About the department:

Come join Plarium’s awesome marketing department. Plarium is dedicated to creating the best mobile and PC gaming experiences for our ever-increasing 290 million gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, we have grown over the years to be leaders in high-quality games played by an ever-growing community of gamers around the world.

2021 is set to be our most exciting year yet - we have a variety of new games & projects in the pipeline - as such, the mobile UA team is expanding, and is now in search of an experienced marketer to support in leading strategic growth on the mobile UA team. If you love innovation, creativity, data & technology, then this could be the right position to take you to the next stage of your career!


  • Manage a variety of different UA channels in the Asian market (including Facebook, Google, local agencies), ownership over specific activities

  • Develop a strong understanding of the gaming industry in the Asian market, competition and marketing ecosystem

  • Collaborate with ad-mon, product, analyst, research, studio & creative teams regularly on exciting, industry-first projects

  • Research and initiate growth and innovation of various activities

  • Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality and ROI

  • Data-centric role, where analytics form the foundation for strategy, optimization, goal setting

  • Sharing feedback with design teams to drive strategy into the creative development of ads, brainstorming for new creative concepts etc.

  • Develop new insights and process improvements for UA, analysis, and internal work-flows

What we expect:

  • 1+ years mobile performance marketing experience- must

  • Experience driving growth to mobile games through paid UA channels, experience with Google and FB – an advantage

  • Deep understanding of the mobile ecosystem, Ad networks, exchanges, PPC platforms, preload, CPE/Offerwall including tracking tools, attribution, technical integrations

  • Exceptional analytical skills and experience working in a metrics-driven environment - must

  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarize large data sets into clear visuals

  • Excellent communication skills in English, both verbal and written - must, Asian languages – an advantage

  • Exceptional Business Development skills, high emotional intelligence in order to develop close collaboration with internal stakeholders as well as external partners

  • Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward

  • Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games – big advantage

  • Interest in the Asian market and specifics


High level of English

What we offer our Employees:

  • Your wellbeing: Flexible, hybrid work experience with talented professionals. Also, high work life balance derived from our people-oriented approach

  • Your health: top notch health insurance to employees and immediate family. Furthermore, gym membership or a variety or workout options.

  • Your future: personal and professional tools to assist with your development and journey.

  • Your contribution: A variety of social and charitable initiatives, that we take pride in.

  • And if that wasn't enough a fully and over the top stocked kitchen that will make any supermarket envious……

What's next?

Send us your CV
Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.
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