Come join Plarium’s awesome marketing department. Plarium is dedicated to creating the best mobile and PC gaming experiences for our ever-increasing 290 million gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, we have grown over the years to be leaders in high-quality games played by an ever-growing community of gamers around the world.
2021 is set to be our most exciting year yet - we have a variety of new games & projects in the pipeline - as such, the mobile UA team is expanding, and is now in search of an experienced marketer to support in leading strategic growth on the mobile UA team. If you love innovation, creativity, data & technology, then this could be the right position to take you to the next stage of your career!
Manage a variety of different UA channels in the Asian market (including Facebook, Google, local agencies), ownership over specific activities
Develop a strong understanding of the gaming industry in the Asian market, competition and marketing ecosystem
Collaborate with ad-mon, product, analyst, research, studio & creative teams regularly on exciting, industry-first projects
Research and initiate growth and innovation of various activities
Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality and ROI
Data-centric role, where analytics form the foundation for strategy, optimization, goal setting
Sharing feedback with design teams to drive strategy into the creative development of ads, brainstorming for new creative concepts etc.
Develop new insights and process improvements for UA, analysis, and internal work-flows
1+ years mobile performance marketing experience- must
Experience driving growth to mobile games through paid UA channels, experience with Google and FB – an advantage
Deep understanding of the mobile ecosystem, Ad networks, exchanges, PPC platforms, preload, CPE/Offerwall including tracking tools, attribution, technical integrations
Exceptional analytical skills and experience working in a metrics-driven environment - must
Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarize large data sets into clear visuals
Excellent communication skills in English, both verbal and written - must, Asian languages – an advantage
Exceptional Business Development skills, high emotional intelligence in order to develop close collaboration with internal stakeholders as well as external partners
Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games – big advantage
Interest in the Asian market and specifics
High level of English
Your wellbeing: Flexible, hybrid work experience with talented professionals. Also, high work life balance derived from our people-oriented approach
Your health: top notch health insurance to employees and immediate family. Furthermore, gym membership or a variety or workout options.
Your future: personal and professional tools to assist with your development and journey.
Your contribution: A variety of social and charitable initiatives, that we take pride in.
And if that wasn't enough a fully and over the top stocked kitchen that will make any supermarket envious……