Marketing Copywriter (English)
MarketingHerzliya

Come join Plarium’s awesome marketing department. Plarium is dedicated to creating the best mobile and social experience for our ever-increasing 290 million hardcore and casual gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, and featuring acclaimed titles such as Raid: Shadow Legends, Vikings: War of Clans, and Lost Island: Blast Adventure, our diverse portfolio is forever growing, and we’re looking for hungry marketers.

Are you looking for a culture that acts on data? A super-creative team that develops its own tools? A larger than life company with cutting-edge gaming technology in a gamut of game genres? Are you ready to work with an impressive marketing budget to massively drive our games to global markets? If so, you’ll love working with our talented, data-driven teams. Join us and together we’ll leave our mark on the game industry!

Plarium is looking for a talented hands-on Creative Copywriter to help us create best-in-class marketing and consumer-facing content. This position is an incredible opportunity for a skilled writer to thrive in a multicultural environment and bring your amazing ideas to life with the best production teams in the industry.

Our in-house production studio showreel.

Responsibilities:

  • You’ll be responsible for the ideation, scriptwriting, and co-production of impactful, broadly-appealing content in support of Plarium’s marketing and communication goals. This includes all marketing needs - from co-developing big campaign scripts for user acquisition and TV, integration concepts for influencer channels, to writing Google, Facebook and Taboola titles for testing. 
  • Collaborate with design, animators, sound, and analysis teams in order to create and develop new creatives and concepts.  
  • Work in a performance-oriented environment.
  • Evaluating creative content based on performance KPIs of each platform and with our game brands’ distinctive style and voice.
  • Staying up on trends and consumer culture relevant to our target audiences.
  • Read and understand game briefs and product bibles to ensure game accuracy, brand integrity, and key messaging 
  • Assist with the planning and direction of voice recording sessions
  • Working with influencer marketing - Drafting briefs, ideas, and script-writing for any standard or out-of-the-box integrations with influencers. 

Requirements:

  • English - native speaker level, proficient in recent American slang & customs - required
  • Strong portfolio or showreel - required
  • 2-4 years of experience in creative writing in advertising or marketing
  • Excellent communication, interpersonal, and organizational skills
  • Highly creative and imaginative, with a great understanding of current content trends
  • Strong creative writing skills, excellent grammar, and spelling mandatory
  • Good PC skills (Excel, Google Suite) 
  • Ability to multitask in a multicultural, fast-paced, deadline-driven environment.
  • Able to demonstrate comprehensive historical and current knowledge of the video game industry for the console, social, and mobile markets - an advantage.
  • Interest in gaming and the video game industry necessary - an advantage.
  • Strong background in gaming, fantasy, sci-fi, comic book, and other game-relevant creative material - an advantage.
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What's next?

Send us your resume
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Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
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Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
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This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
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After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
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In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
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Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
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You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
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We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.