Marketing Analytics Team Lead
Business PerformanceHerzliya

The Business Performance department at Plarium is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc).

We are looking for a team leader for our Marketing Analytics team. The scope of responsibility of this team includes budget allocation for user acquisition for our games at the scope of tens of million dollars per game, analysis of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and many more.

Our goal is making sure Plarium brings the best and most relevant players to its games in the most efficient and effective way.

Job responsibilities:

  • Manage a team of 3-4 experienced data analysts, set priorities and translate business questions into appropriate analytical tasks that will support strategic and tactical business decisions
  • Develop a strong and effective working relationship with the marketing management, taking an active part in the strategic planning of the marketing operations
  • Be an analytical focal point for anything related to UA, New user performance KPIs, monthly budget planning, tests and performance monitoring
  • Establish and monitor success metrics that measure and explain the impact of the marketing activities
  • Ability to work and cross multiple data sources in order to research and capture the full activity, set requirements to our BI development team when identifying technical gaps
  • Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)


  • At least 1 year of experience as an analytics team manager, and at least 3 years of previous experience as a data analyst
  • Familiarity with measuring online marketing success and identifying optimization opportunities
  • Excellent knowledge of SQL & Excel (Python- an advantage)
  • Excellent understanding of online metrics (user funnel, user acquisition KPI’s
  • Excellent knowledge of statistics and testing methodologies
  • Experience working with visualization tools (such as QlikSense, Tableau)
  • High Presentation & communication Skills
  • Excellent English skills
  • An academic degree in an analytical field such as Mathematics, Statistics, Economics, Engineering or similar
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What's next?

Send us your CV
Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.