Director UA
MarketingHerzliya

You know how to Own, Drive, Deliver, Execute and are passionate about PC gaming - then join our winning team. The successful candidate will take ownership of high-scale user acquisition activity and lead the team to achieve marketing KPIs.

You will be responsible for achieving marketing KPIs, hiring, training, managing, leading and empowering and motivating a high-performing, collaborative team of marketers. This role owns budget and performance for multiple acquisition channels. You will report to the VP of PC games.

Responsibilities:

  • Manage a department of user acquisition across a variety of marketing channels networks and platforms
  • Set clear team goals, supervise
  • Delegate tasks and set deadlines
  • Discover training needs and provide coaching
  • Own the marketing budget and meet the KPIs
  • Be a driving force to execute the marketing strategy and achieve the goals.
  • Oversee day-to-day operation, responsible for team performance and report on metrics. Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals.
  • Development of strategic relationships with key marketing partners.
  • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget.
  • Market research and Data Analysis (Identifying trends, opportunities, discrepancies).
  • Lead and motivate the team members, create an inspiring team environment with an open communication culture
  • Developing the team and talents – coach the TL , give and listen to feedback, grow the organization’s new leaders, recruit and develop talent 
  • Keep management updated on the team's performance.

Requirements:

  • 3+ years in people management position
  • 5+ years of experience in user acquisition for global markets with proven ability to scale a business from its growth stages to the next level and a track record of quantifiable results and success h.
  • Proven experience as UA Director or similar role – preferably with PC gaming.
  • Skilled leader experienced at building and leading a team of 10+ employees with exceptional communication and presentation skills and excellent creative storytelling abilities.
  • Deep understanding of the PC gaming ecosystem.
  • Deep understanding and hands-on experience on the PC ecosystem, SEM, Social, Native, Influencers, including tracking tools, technical integrations, and best practices
  • Highly analytical and technical, heavy growth hacker mindset
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation), reporting and presentation skills
  • Strong verbal and written communication skills in English

Bonus Points:

  • Academic degree in math, finance, economics, or another quantitative field
  • Experience in PC gaming
  • Excellent communication and leadership skills
  • Decision-making skills
  • Being a gamer
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What's next?

Send us your CV
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Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.
Test task
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Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.
Professional Interview
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This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.
Meeting with HR
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After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.
Meeting with the VP / CEO
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In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.
Ready to start
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Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.
First day at work
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You're ready to begin life at Plarium. Welcome, friend.
Keeping in touch
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We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.