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CRM Director
Marketing Mobile DepartmentГерцлия
Hybrid

Описание департамента:

Come join Plarium’s awesome marketing department. Plarium is dedicated to creating the best mobile and PC-gaming experiences for our ever-increasing 290 million gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, we have grown over the years to be leaders in high quality games played by an ever-growing community of gamers around the world.

Our Director of CRM will be responsible for the planning, executing, monitoring, and optimizing our daily engagement of our game campaigns. In this role you will manage the Customer lifecycle management (Acquisition, retention, monetization, about-churn and re-engagement) and Cross players between different games in our wide portfolio to increase the players LTV.

Your main responsibility is maximizing marketing and product opportunities within the game and in the real world. Managing all the players that have ever joined our games across different segments according to their motivation and behaviors. Furthermore, we are looking for someone who has a Business analytical Brain!

Вы будете:

  • Delivering CRM strategies, Increasing/maximizing players retention, loyalty, and LTV.

  • Manage and develop a team in Israel.

  • Ensuring the database is segmented effectively for targeted marketing and product/game activities.

  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company.

  • Player Journey Mapping - Analyzing touch points within the game and capitalizing on product/game commercial opportunities.

  • Email Marketing, Newsletters and Trigger marketing

  • Constantly optimizing CRM journeys to identify future opportunities for growth.

  • Consult and support the games studios with any Marketing/CRM/Social Media requirements or question, to provide best-in-class service to your internal customers

  • Responsible for the successful implementation, management and day-to-day operation of the CRM activities and automation systems

  • Monitoring results, reacting accordingly, and analyzing it, all while working closely with the studio, product marketing team, creative team, operations team, product owners and BA team.

Мы ожидаем от вас:

  • 5+ years' experience in a CRM / online marketing position focused on customer lifecycle - A must (Senior level position)

  • Experience in a gaming company - Must

  • Experience in Gaming Monetization - Must

  • Experienced at delivering multi-channel campaigns

  • Proven experience in delivering creative campaigns in a fast-paced environment.

  • Highly attentive to details, thorough, responsible, and punctual

  • Strong computer skills, ability to learn and operate multiple applications

  • Experience with CRM tools

  • Strong analytical skills

  • Strong problem solving/troubleshooting skills

Будет плюсом:

Мы предлагаем:

  • Your wellbeing: Flexible, hybrid work experience with talented professionals. Also, high work life balance derived from our people-oriented approach

  • Your health: top notch health insurance to employees and immediate family. Furthermore, gym membership or a variety or workout options.

  • Your future: personal and professional tools to assist with your development and journey.

  • Your contribution: A variety of social and charitable initiatives, that we take pride in.

  • And if that wasn't enough a fully and over the top stocked kitchen that will make any supermarket envious……

Что дальше?

Отправьте нам резюме
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Нашли свою идеальную вакансию? Отлично. Пришлите резюме и, если это актуально, ссылку на портфолио.
Тестовое задание
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Техническое собеседование
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Встреча с HR
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Встреча с VP/CEO
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В некоторых случаях, в зависимости от позиции, вас могут пригласить на встречу с VP/CEO.
Подготовка к началу работы
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Первый рабочий день
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Вы готовы начать вместе с нами. Добро пожаловать.
На связи
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