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Creative Manager (Copywriter)

MarketingHerzliya
workplace type
Hybrid

Plarium is looking for a talented hands-on Creative Manager Copywriter to help us create best-in-class marketing and consumer-facing content. The Marketing Department is the fastest-growing department at Plarium. Our focus is on more than just exposing new audiences to our games. We value fostering some of the best in-house talent in the industry to bring awesome games to real gamers through outstanding creative.

You have a solid portfolio of performance-driven video creative ads, you live and breathe advertising, video content and storytelling.

You watch YouTube, Twitch, Snapchat or Tiktok and have your own favorite influencers, brands and advertisers. You are familiar with the latest platform standards and best practices and can give us a list of your most (and least) favorite game ad campaigns off the top of your head.

If you have a sense of adventure, and can support marketing account managers and production teams in developing live-action, CGI and UA content across a variety of digital and broadcast channels, we want to talk to you.

This position is an incredible opportunity for a skilled writer to thrive in a multicultural environment and bring your amazing ideas to life with the best production teams in the industry. Create fun and compelling content for some of the world’s most popular games across casual, midcore, and hardcore genres. No gambling. Just real gaming.

Our in-house production studio showreel - https://www.youtube.com/watch?v=VwUbXsMHqX4

Responsibilities

  • You’ll be responsible for the ideation, scriptwriting, and co-production of impactful, broadly-appealing content in support of Plarium’s marketing and communication goals. This includes all marketing needs - from co-developing big campaign scripts for user acquisition and TV, integration concepts for influencer channels, to writing Google, Facebook and Taboola titles for testing.

  • Collaborate with designers, animators, sound and analysis teams in order to create and develop new creatives and concepts.

  • Work in a performance-oriented environment.

  • Evaluating creative content based on performance KPIs of each platform and with our game brands’ distinctive style and voice.

  • Staying up on trends and consumer culture relevant to our target audiences.

  • Read and understand game briefs and product bibles to ensure game accuracy, brand integrity, and key messaging

  • Assist with the planning and direction of voice recording sessions

  • Working with influencer marketing - Drafting briefs, ideas and script-writing for any standard or out-of-the box integrations with influencers.

What we expect

  • English - native speaker level, proficient in recent American slang & customs - required

  • Strong portfolio or showreel - required

  • Two to four years of experience in creative writing in advertising or marketing

  • Excellent communication, interpersonal, and organizational skills

  • Highly creative and imaginative, with a great understanding of current content trends

  • Strong creative writing skills, excellent grammar and spelling mandatory

  • Good PC skills (Excel, Google Suite)

  • Ability to multitask in a multicultural, fast-paced, deadline-driven environment.

Desired

  • Able to demonstrate comprehensive historical and current knowledge of the video game industry for console, social, and mobile markets - an advantage.

  • Interest in gaming and the video game industry necessary - an advantage.

  • Strong background in gaming, fantasy, sci-fi, comic book, and other game-relevant creative material - an advantage.

What we offer our Employees

Your wellbeing: Flexible, hybrid work experience with talented professionals. Also, high work life balance derived from our people-oriented approach

Your health: top notch health insurance to employees and immediate family. Furthermore, gym membership or a variety or workout options.

Your future: personal and professional tools to assist with your development and journey.

Your contribution: A variety of social and charitable initiatives, that we take pride in.

And if that wasn't enough a fully and over the top stocked kitchen that will make any supermarket envious……

What's next?

Send us your CV

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Found the perfect job for you? Excellent. Send us your resume and a link to your portfolio, if applicable.

Test task

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Our recruiters will ask you to perform a test task. This will allow you to demonstrate your professional skills and give us the chance to evaluate your work. If your test task meets our requirements, you will be invited for an interview with the technical team lead.

Professional Interview

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This will give you the opportunity to tell us about your experience and allow us to explain the technical aspects of the job. If you live a long way from the studio, we can arrange a Skype interview instead.

Meeting with HR

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After the professional/team lead interview, you will meet with our HR specialist. They will give you more information about your development prospects in the company and provide details regarding our employee benefits program.

Meeting with the VP / CEO

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In some cases, depending on the position, you will be invited to meet the VP / CEO, for a final decision.

Ready to start

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Once the above stages are complete, we will invite you to our studio to make a formal job offer. If you live in another city or country, you can use our relocation program to help you hit the ground running.

First day at work

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You're ready to begin life at Plarium. Welcome, friend.

Keeping in touch

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We keep all resumes and job applications on file. Don't give up if you're unsuccessful first time round - we'll contact you as soon as a suitable position appears.

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