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PPC Account Manager

Israel, Herzliya
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Description:

As Plarium’s PPC Account Manager and as part of our Facebook Mobile Team, you will be responsible for running and optimizing large-scale PPC campaigns for user acquisition. Your main objectives will include developing campaign strategies, creative testing and performing deep analysis and reports of your performance. This role is well suited for those who are ambitious, results oriented and want to make a direct impact on the growth of the business.

Responsibilities:

  • Setting, optimizing and scaling Facebook campaigns in order to achieve the company’s goals
  • Analyze advertising performance based on ROI and other company KPI’s
  • Weekly and monthly performance reports
  • Creative & copy suggestions and graphical ad ideas
  • Creating banners & copies for ads
  • Working closely with the other team members to meet the company’s goals
  • Run on-going A/B Testing on different activity parameters

Requirements:

  • At least 1 year of prior experience as PPC Account Manager
  • Experience with mobile platforms – an advantage
  • Excellent Excel skills
  • Fluent English – both verbal and written