PPC Account Manager (Facebook)

Israel, Herzliya
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As Plarium’s expert PPC Account Manager at Facebook Mobile Team, you will be responsible for large-scale campaigns of user acquisition. Your role will include: campaign strategy, creative testing, performing deep analysis, innovation, initiative and reporting of your performance. This role is well suited for those who are ambitious, results oriented and striving for excellence.

Responsibilities:

  • Setting, optimizing and scaling Facebook campaigns in order to achieve company’s goals
  • Analyze performance based on ROI and engagement to drive actionable insights
  • Identifying trends on real-time and take actions accordingly
  • Stay on top of technology and best practice
  • Implementing innovative management techniques to maximize campaign performance
  • Generate weekly and monthly performance reports for all major metrics, goals and KPI’S
  • Provide creative copy suggestions and graphical ad ideas
  • Run on-going A/B Testing on different activity parameters
  • Develop a strong understanding of the gaming industry, competition and marketing ecosystem

Professional requirements:

  • A real passion for PPC, motivated and ambitious
  • Minimum of 2 years of experience as PPC Account Manager, managing $100K monthly budget – an advantage
  • Excellent analytical skills, numbers oriented and detailed
  • Expertise in Facebook platform
  • Strong ppc account management skills
  • Experience with mobile platforms – an advantage
  • Fluent English – both verbal and written
  • High proficiency in Excel
  • BA/BS degree