PPC Account Manager (Facebook)

Israel, Herzliya

As Plarium’s expert PPC Account Manager at Facebook Mobile Team, you will be responsible for large-scale campaigns of user acquisition. Your role will include: campaign strategy, creative testing, performing deep analysis, innovation, initiative and reporting of your performance. This role is well suited for those who are ambitious, results oriented and striving for excellence.


  • Setting, optimizing and scaling Facebook campaigns in order to achieve company’s goals
  • Analyze performance based on ROI and engagement to drive actionable insights
  • Identifying trends on real-time and take actions accordingly
  • Stay on top of technology and best practice
  • Implementing innovative management techniques to maximize campaign performance
  • Generate weekly and monthly performance reports for all major metrics, goals and KPI’S
  • Provide creative copy suggestions and graphical ad ideas
  • Run on-going A/B Testing on different activity parameters
  • Develop a strong understanding of the gaming industry, competition and marketing ecosystem

Professional requirements:

  • A real passion for PPC, motivated and ambitious
  • Minimum of 2 years of experience as PPC Account Manager, managing $100K monthly budget – an advantage
  • Excellent analytical skills, numbers oriented and detailed
  • Expertise in Facebook platform
  • Strong ppc account management skills
  • Experience with mobile platforms – an advantage
  • Fluent English – both verbal and written
  • High proficiency in Excel
  • BA/BS degree