Mobile User Acquisition Manager

Israel, Herzliya
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Job responsibilities

  • Hands-on campaign management on various mobile ad networks
  • Conduct thorough reporting and analysis to optimize campaigns to hit business goals
  • Develop test plans, measure performance, and make recommendations based on testing
  • Build and maintain strategic relationships with key acquisition partners
  • Partner with multiple internal teams to deliver successful end-to-end campaign definition, development, and execution
  • Initiate and find new solutions to acquire new users for the company games
  • Minimum +2 years in digital marketing
  • Experience working with mobile ad networks in the gaming space – advantage
  • Knowledge and understanding of mobile tracking methods, tagging, and sale attribution – advantage
  • Ability to take on multiple projects at the same time
  • Strong organizational, analytical, presentation and problem-solving skills
  • Profound knowledge of MS-Office Products (Excel in particular)
  • Fluent English – both verbal and written is a must
  • BA/ BS degree – an advantage

Professional requirements:

  • Self-starter
  • Highly motivated
  • Results oriented
  • Team player
  • Curious

Job requirements:

Hard skills:

  • Campaign management on various mobile ad networks
  • Analysis
  • Optimization

Additional hard skills:

  • Initiative
  • Multi-tasking

Department description:

The Marketing Department is the fastest growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative. Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most. About Marketing department

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